Square Stage

MACRO

TRENDS

10 KEY MACRO TRENDS THAT WILL SHAPE CONSUMER BEHAVIOUR  IN  THE  FUTURE

WHAT'S IN THE REPORT?

Our first report 20|20 Vision aims to unpack and highlight 10 key macro trends that will affect consumer demand, perception and behaviour over the next 12-18 months. In this report you will find a complete break-down of 10 shifts in attitudes and mindsets that will dictate our decisions in the near future. The report is a comprehensive overview analysing changes in behavioural patterns today that will shape our behaviour tomorrow, along with case studies of over 50 organisations that are already paving the way for a new future. Alongside you will also find related Micro Trends and Key Takeaways that can be applied to your business. 

1. MORALITY MINDSET

 

The increased desire to be virtuous, righteous and noble.

2. DECELERATION REVOLUTION

Slowing down, living lighter and finding greater purpose. 

3. PANDEMIC RECOVERY

 

The aftermath of Covid-19 and acclimatising to the new normal

4. THE SCREENAGERS

 

How digitally native generations are rewriting the rules 

 

The Emerging Phygital World

5. HYPERREALITIES

 

A ‘back-to-basics’ approach and a revival of ancestral practices

6. DEEP ROOTED

7. THE TRIBE TO COME

 

The seamless integration of human beings and their environments

8. ELEVATED EGOS

 

The quest for self optimisation

 

A competition for focus in an era of non-stop digital distraction

9. THE FIGHT FOR FOCUS

 

Bringing the world closer and unlocking new possibilities.

10. COLLABORATION STATION