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10 KEY MACRO TRENDS THAT WILL SHAPE CONSUMER BEHAVIOUR IN THE FUTURE
WHAT'S IN THE REPORT?
Our first report 20|20 Vision aims to unpack and highlight 10 key macro trends that will affect consumer demand, perception and behaviour over the next 12-18 months. In this report you will find a complete break-down of 10 shifts in attitudes and mindsets that will dictate our decisions in the near future. The report is a comprehensive overview analysing changes in behavioural patterns today that will shape our behaviour tomorrow, along with case studies of over 50 organisations that are already paving the way for a new future. Alongside you will also find related Micro Trends and Key Takeaways that can be applied to your business.
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3. PANDEMIC RECOVERY
The aftermath of Covid-19 and acclimatising to the new normal
4. THE SCREENAGERS
How digitally native generations are rewriting the rules
The Emerging Phygital World
5. HYPERREALITIES
A ‘back-to-basics’ approach and a revival of ancestral practices
6. DEEP ROOTED
7. THE TRIBE TO COME
The seamless integration of human beings and their environments
8. ELEVATED EGOS
The quest for self optimisation
A competition for focus in an era of non-stop digital distraction
9. THE FIGHT FOR FOCUS
Bringing the world closer and unlocking new possibilities.
10. COLLABORATION STATION
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