top of page
Square Stage

MACRO

​

TRENDS

​

10 KEY MACRO TRENDS THAT WILL SHAPE CONSUMER BEHAVIOUR  IN  THE  FUTURE

WHAT'S IN THE REPORT?

Our first report 20|20 Vision aims to unpack and highlight 10 key macro trends that will affect consumer demand, perception and behaviour over the next 12-18 months. In this report you will find a complete break-down of 10 shifts in attitudes and mindsets that will dictate our decisions in the near future. The report is a comprehensive overview analysing changes in behavioural patterns today that will shape our behaviour tomorrow, along with case studies of over 50 organisations that are already paving the way for a new future. Alongside you will also find related Micro Trends and Key Takeaways that can be applied to your business. 

​

1. MORALITY MINDSET

 

​

The increased desire to be virtuous, righteous and noble.

2. DECELERATION REVOLUTION

Slowing down, living lighter and finding greater purpose. 

3. PANDEMIC RECOVERY

 

The aftermath of Covid-19 and acclimatising to the new normal

4. THE SCREENAGERS

 

How digitally native generations are rewriting the rules 

 

The Emerging Phygital World

5. HYPERREALITIES

 

A ‘back-to-basics’ approach and a revival of ancestral practices

6. DEEP ROOTED

7. THE TRIBE TO COME

 

The seamless integration of human beings and their environments

8. ELEVATED EGOS

 

The quest for self optimisation

 

A competition for focus in an era of non-stop digital distraction

9. THE FIGHT FOR FOCUS

 

Bringing the world closer and unlocking new possibilities.

10. COLLABORATION STATION

bottom of page